To other Real Estate Agents - let's rethink "Sales Agent"

To other Real Estate Agents - let's rethink "Sales Agent"

As a realtor, you've likely heard the term "sales agent" used to describe our profession. And while there's no denying that selling homes is a big part of what we do, I prefer to think of us as a "service agents" instead. I want to tell you why, and challenge you to start shifting your thinking in the same way!

So, what exactly does it mean to be a "service agent" in the Real Estate industry? "We need to sell in order to get paid - what the heck, Jill?" Stick with me here! Essentially, focusing on "service" means focusing on the needs of your clients first and foremost, rather than just trying to close a sale. It means taking the time to really listen to your clients, understand their goals, and provide personalized guidance and support every step of the way - not just looking at the bottom line.

Let's think through this idea of "service" and how it can help your business, and your community!

- Builds Trust and Loyalty: By putting your clients' needs first, you establish yourself as a trusted advisor and partner in their real estate journey. This builds loyalty and can lead to repeat business, referrals, and a strong reputation in your community. Imagine if every single person you worked with had such a great experience that they talked about you to everyone they knew! Even the people who aren't buying right now. That would be incredible - and what a great feeling to know that you left such a great impact on someone!

- Differentiates You from Competitors: In a crowded real estate market, being a service agent can help you stand out from the competition. When clients know that you're focused on providing exceptional service and support, they're more likely to choose you over another agent who's simply trying to make a quick sale. We all know those agents who are so greedy to make sales that you can almost feel the greed flowing off of them. **Shudder** No thanks.

- Creates a Better Experience for Clients: Buying or selling a home can be a stressful and emotional experience. By being a "service agent," you can help alleviate some of that stress. This will certainly create a better overall experience for your clients and make the process more enjoyable and rewarding. I always say - I'm not just a realtor, I have to wear many hats - the financial counselor, the marriage/relationship counselor, the mediator. But we need to wear those hats, so our clients don't need to.

- Leads to More Successful Transactions: When you're focused on providing exceptional service, you're more likely to have successful transactions. When you're taking the time to truly understand your clients' needs and goals, and working tirelessly to help them achieve those goals, you'll be able to guide them to the right property for them!

Ultimately, being a "service agent" is all about putting your clients' needs first- which is, by the way, the first article of NAR's Code of Ethics! By focusing on service rather than sales,

you'll build trust and loyalty, differentiate yourself from the competition, create a better experience for your clients, and ultimately achieve more successful transactions. So, the next time someone refers to you as a "sales agent," don't be afraid to correct them - you're a service agent first and foremost.